More Than Meets the Eye: The Changing Role of Color in Branding

Color is an important part of your brand, and yet color is often not given enough consideration in brand development.

This quote from the article: “Put aside personal preferences and explore what you want your customers to feel” reminded me of when I worked for a ‘Mardi Gras’ themed casino, only the owner didn’t like gold, purple, and green, which are standard ‘Mardi Gras’ theme colors.

Print Magazine: More Than Meets the Eye: The Changing Role of Color in Branding

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