The explosive growth of craft breweries across the country, and within our city, has created the need to differentiate each brand from all the competitors. Branding might seem an unfamiliar task for the brewmaster or small business owner. But there is help…This short interactive guide to branding in the craft brewery business is a good place to start thinking through the process: Craft Beer Branding Guide
Naturally, when you get to the end, I would add the suggestion to hire a designer locally. The authors of this guide, Codo Design are a fine agency, but there are many qualified designers within your community that understand the local market in-depth.
For additional ideas on how to create a brand identity for your business, review my previous step-by-step post on branding: “What is branding and why is it important?”