Perception is as important to design as content is. There are plenty of fun websites devoted to design gone wrong, like the Starbucks delivery truck the spells out “SUCKS” when the door is opened, or the “keming” websites (a tongue in cheek reference to bad kerning). This article on Creative Market helps designers better understand how we humans connect the different objects we see on a layout together and perceive them as one whole.
I can identify with a few of these LOL…
Now I know why. You can never have too many color references around while working on design. Follow this link to a handy chart of the psychology of color. Keep in mind, some color perceptions are cultural, reactions may vary for your city.
Don’t let the title of this article posted on HowDesign.com fool you. Author, Joe Parrish recounts how his agency was forced to redesign their product packaging in the face of commercial realities. The result is a much improved packaging system for the client.
Design is about communicating clearly to the audience. If the design doesn’t accomplish that goal, it doesn’t matter how beautiful it is, it’s time to change the design.
Read the story here: Art & Commerce: A Match Made in Hell