Art & Commerce: A Match Made in Hell

Don’t let the title of this article posted on fool you. Author, Joe Parrish recounts how his agency was forced to redesign their product packaging in the face of commercial realities. The result is a much improved packaging system for the client. 

Design is about communicating clearly to the audience. If the design doesn’t accomplish that goal, it doesn’t matter how beautiful it is, it’s time to change the design.

Read the story here: Art & Commerce: A Match Made in Hell


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