Orana Velarde has written an excellent article on Visme.co describing why gender neutral design is becoming increasingly important, and defining each element that contributes to gender in graphic design. I especially liked the demonstration of how color can change the gender of specific typefaces.
Be sure to save or print the sample graphic in the article to use as a guide either for gender neutral design, or to help target a specific audience gender when that’s the appropriate goal.
What is gender-neutral design, and how can I achieve it.
Wit and humor are important elements in brand design, but they are also fraught with perils. If a joke has gone too far or just falls flat, the brand can seem disingenuous or tone deaf.
In this video, Louise Kyme and Jim Sutherland discuss humor, empathy, and humaness in branding.
Why is wit important in branding
Every brand needs to tell its story to attract and keep customers. Finding the right way to visually tell a brand’s story can be a challenge for designers. First, we need to throughly understand the story ourselves, and also understand our audience.
Creative Bloq has assembled a short to-do list for creatives, together with sample cases and links to take a deeper dive. This read is well worth a few minutes of your time.
Read the full article here
I have posted several article about psychology and color in design. Much of the information is repeated, but usually I find some nuggets of inpiration or point of view I had not considered. Inkblot posted this article on color and branding, it’s worth reading and referring back to when deciding on a color scheme for you projects.
Inkblot “How Color Affects Marketing and Branding Design”
This article in “Eye on Design” highlights an evolving relationship between designers and alcohol. Cultural shifts toward a healthy lifestyle and work life balance, and the new economic realities facing designers today, many millennials approach drinking with a different attitude than in past decades.
Design + Drinking – Part of Agency Culture, or Party Over?
Perception is as important to design as content is. There are plenty of fun websites devoted to design gone wrong, like the Starbucks delivery truck the spells out “SUCKS” when the door is opened, or the “keming” websites (a tongue in cheek reference to bad kerning). This article on Creative Market helps designers better understand how we humans connect the different objects we see on a layout together and perceive them as one whole.
The Designer’s Guide to Gestalt Psychology
The explosive growth of craft breweries across the country, and within our city, has created the need to differentiate each brand from all the competitors. Branding might seem an unfamiliar task for the brewmaster or small business owner. But there is help… Continue reading
Is the traditional, printed catalog dead? According to this short article by the US Postal Service, catalogs are alive, well, and in a position to enhance your marketing efforts. Just not in the traditional way you might think when you think of catalogs.
Read the article here: US Postal Service on the future of catalogs
Color is an important part of your brand, and yet color is often not given enough consideration in brand development. Continue reading
Branding gets its name from the 16th Century practice of “branding” livestock to confirm ownership. Later, brand marks were used to identify a product’s company of origin as a way to set it apart from competitors and copies. Today, branding has evolved way beyond being just the visual identifier, it has come to represent the whole of a business or product in the public marketplace.
Brand is your reputation, and reputation is your brand. Visual design is an important part in this age of instant communication, but the visual design is only one part of the overall brand strategy. Without a good strategy, your brand is out of your control, and your business may suffer for it. Continue reading