What is Gender-Neutral Design?

Orana Velarde has written an excellent article on Visme.co describing why gender neutral design is becoming increasingly important, and defining each element that contributes to gender in graphic design. I especially liked the demonstration of how color can change the gender of specific typefaces.

Be sure to save or print the sample graphic in the article to use as a guide either for gender neutral design, or to help target a specific audience gender when that’s the appropriate goal.

What is gender-neutral design, and how can I achieve it.

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Creativebloq.com, 10 Visual Storytelling Tips From Top Agencies

Every brand needs to tell its story to attract and keep customers. Finding the right way to visually tell a brand’s story can be a challenge for designers. First, we need to throughly understand the story ourselves, and also understand our audience.

Creative Bloq has assembled a short to-do list for creatives, together with sample cases and links to take a deeper dive. This read is well worth a few minutes of your time.

Read the full article here

Design and Drinking, is a Cultural Shift Underway?

This article in “Eye on Design” highlights an evolving relationship between designers and alcohol. Cultural shifts toward a healthy lifestyle and work life balance, and the new economic realities facing designers today, many millennials approach drinking with a different attitude than in past decades.

Design + Drinking – Part of Agency Culture, or Party Over?

https://eyeondesign.aiga.org/design-drinking-part-of-agency-culture-or-party-over/

The Designer’s Guide to Gestalt Psychology

Perception is as important to design as content is. There are plenty of fun websites devoted to design gone wrong, like the Starbucks delivery truck the spells out “SUCKS” when the door is opened, or the “keming” websites (a tongue in cheek reference to bad kerning). This article on Creative Market helps designers better understand how we humans connect the different objects we see on a layout together and perceive them as one whole.

The Designer’s Guide to Gestalt Psychology

THE NEXT GENERATION CATALOG: SMARTER, EASIER, LESS EXPENSIVE

Is the traditional, printed catalog dead? According to this short article by the US Postal Service, catalogs are alive, well, and in a position to enhance your marketing efforts. Just not in the traditional way you might think when you think of catalogs.

Read the article here: US Postal Service on the future of catalogs