Orana Velarde has written an excellent article on Visme.co describing why gender neutral design is becoming increasingly important, and defining each element that contributes to gender in graphic design. I especially liked the demonstration of how color can change the gender of specific typefaces.
Be sure to save or print the sample graphic in the article to use as a guide either for gender neutral design, or to help target a specific audience gender when that’s the appropriate goal.
What is gender-neutral design, and how can I achieve it.
Wit and humor are important elements in brand design, but they are also fraught with perils. If a joke has gone too far or just falls flat, the brand can seem disingenuous or tone deaf.
In this video, Louise Kyme and Jim Sutherland discuss humor, empathy, and humaness in branding.
Why is wit important in branding
Every brand needs to tell its story to attract and keep customers. Finding the right way to visually tell a brand’s story can be a challenge for designers. First, we need to throughly understand the story ourselves, and also understand our audience.
Creative Bloq has assembled a short to-do list for creatives, together with sample cases and links to take a deeper dive. This read is well worth a few minutes of your time.
Read the full article here
Menu design begins with the establishment of the visual hierarchy, but the real magic happens at a deeper communicative level. The restaurant’s menu design is as important to the brand as the interior decor, and even the food itself. The guest’s expectations are set while perusing the menu. The design either reinforces or contradicts the restaurant’s brand identity.
This post on Creative Market website highlights some excellent examples of menu design, you can almost taste the dining experience.
I have posted several article about psychology and color in design. Much of the information is repeated, but usually I find some nuggets of inpiration or point of view I had not considered. Inkblot posted this article on color and branding, it’s worth reading and referring back to when deciding on a color scheme for you projects.
Inkblot “How Color Affects Marketing and Branding Design”
Retro design gives a sense of familiarity that can be a bridge to reach your intended audience with your brand or campaign. But it can also be a crutch for a designer, a simple set of quick visual puzzle pieces that may not actually fit.
This article on Creative Bloq has some great advise and questions to ask yourself or your client to get the aesthetic just right. Read the article here: CreativeBloq “Is your design retro… or just dated?”
How magazine celebrates the contribution of in-house designers with this article featuring work by Alex Camlin, Kerry Rubenstein and Joan Wong. Each working as in-house designers or art directors in the book publishing business.
Enjoy these wonderful designs (and others in your local bookshop)
In this article, Wade Jeffree reminisces over one of his first design projects. Fortunately for Wade, the project was a success after presenting just one design option to the client, photographer Leigh Crow.
How many design options are right when pitching a new client? How do you avoid the client taking over and creating a “Frankenstein” out of your presented materials?
Eye on Design: Wade Jeffree’s Identity for a Photographer as a Lesson in Not Allowing Clients to “Frankenstein” Your Work
Now I know why. You can never have too many color references around while working on design. Follow this link to a handy chart of the psychology of color. Keep in mind, some color perceptions are cultural, reactions may vary for your city.
How Humans React To Different Colors
The explosive growth of craft breweries across the country, and within our city, has created the need to differentiate each brand from all the competitors. Branding might seem an unfamiliar task for the brewmaster or small business owner. But there is help… Continue reading