I have posted several article about psychology and color in design. Much of the information is repeated, but usually I find some nuggets of inpiration or point of view I had not considered. Inkblot posted this article on color and branding, it’s worth reading and referring back to when deciding on a color scheme for you projects.
I can identify with a few of these LOL…
Now I know why. You can never have too many color references around while working on design. Follow this link to a handy chart of the psychology of color. Keep in mind, some color perceptions are cultural, reactions may vary for your city.
Color is an important part of your brand, and yet color is often not given enough consideration in brand development. Continue reading