Orana Velarde has written an excellent article on Visme.co describing why gender neutral design is becoming increasingly important, and defining each element that contributes to gender in graphic design. I especially liked the demonstration of how color can change the gender of specific typefaces.
Be sure to save or print the sample graphic in the article to use as a guide either for gender neutral design, or to help target a specific audience gender when that’s the appropriate goal.
What is gender-neutral design, and how can I achieve it.
Wit and humor are important elements in brand design, but they are also fraught with perils. If a joke has gone too far or just falls flat, the brand can seem disingenuous or tone deaf.
In this video, Louise Kyme and Jim Sutherland discuss humor, empathy, and humaness in branding.
Why is wit important in branding
Every brand needs to tell its story to attract and keep customers. Finding the right way to visually tell a brand’s story can be a challenge for designers. First, we need to throughly understand the story ourselves, and also understand our audience.
Creative Bloq has assembled a short to-do list for creatives, together with sample cases and links to take a deeper dive. This read is well worth a few minutes of your time.
Read the full article here
Menu design begins with the establishment of the visual hierarchy, but the real magic happens at a deeper communicative level. The restaurant’s menu design is as important to the brand as the interior decor, and even the food itself. The guest’s expectations are set while perusing the menu. The design either reinforces or contradicts the restaurant’s brand identity.
This post on Creative Market website highlights some excellent examples of menu design, you can almost taste the dining experience.
When a designer does their job well, the identity of the designer takes a “back seat” in the final design, hence the title of this podcast series, “99% Invisible.” But what happens when the designer claims the final product is 100% objective, without any human bias, and that product has a profound effect in our daily lives, our economy, and our democracy. Such is the case with algorithm design.
In this episode, Roman Mars interviews Cathy O’Neil, author of the book Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy. Read about this important “invisible” issue and listen to the podcast here.
Managing critiques, whether in a business setting, or in a classroom, can be a tricky for a design manager. It’s a challenge to keep critiques informative and actionable without stifling creativity and open communication. Sam Harrison offers great, simple to adapt advice for design managers in his short article on HowDesign.com
Read the article here: 7 Tips for Friendlier Creative Criticism
I have posted several article about psychology and color in design. Much of the information is repeated, but usually I find some nuggets of inpiration or point of view I had not considered. Inkblot posted this article on color and branding, it’s worth reading and referring back to when deciding on a color scheme for you projects.
Inkblot “How Color Affects Marketing and Branding Design”
Retro design gives a sense of familiarity that can be a bridge to reach your intended audience with your brand or campaign. But it can also be a crutch for a designer, a simple set of quick visual puzzle pieces that may not actually fit.
This article on Creative Bloq has some great advise and questions to ask yourself or your client to get the aesthetic just right. Read the article here: CreativeBloq “Is your design retro… or just dated?”
Sam Harrison’s article on Howdesign.com is a great reminder that “non creative behavior is learned” and we can re-learn to be creative with practice. He recomends simple mental exercises to revitalize our creative thinking skills, and a Foosball table can’t hurt either.
Read the short article here: 4 Questions to Reawaken Your Creativity & Imagination
How magazine celebrates the contribution of in-house designers with this article featuring work by Alex Camlin, Kerry Rubenstein and Joan Wong. Each working as in-house designers or art directors in the book publishing business.
Enjoy these wonderful designs (and others in your local bookshop)