Retro design gives a sense of familiarity that can be a bridge to reach your intended audience with your brand or campaign. But it can also be a crutch for a designer, a simple set of quick visual puzzle pieces that may not actually fit.
Sam Harrison’s article on Howdesign.com is a great reminder that “non creative behavior is learned” and we can re-learn to be creative with practice. He recomends simple mental exercises to revitalize our creative thinking skills, and a Foosball table can’t hurt either.
How magazine celebrates the contribution of in-house designers with this article featuring work by Alex Camlin, Kerry Rubenstein and Joan Wong. Each working as in-house designers or art directors in the book publishing business.
Enjoy these wonderful designs (and others in your local bookshop)
This article in “Eye on Design” highlights an evolving relationship between designers and alcohol. Cultural shifts toward a healthy lifestyle and work life balance, and the new economic realities facing designers today, many millennials approach drinking with a different attitude than in past decades.
In this article, Wade Jeffree reminisces over one of his first design projects. Fortunately for Wade, the project was a success after presenting just one design option to the client, photographer Leigh Crow.
How many design options are right when pitching a new client? How do you avoid the client taking over and creating a “Frankenstein” out of your presented materials?
Sarah Hyndman’s new activity book seeks not only to teach typography skills, but also to educate on the psychology of type as a tool of communication. Why not spend a relaxing afternoon experimenting with type and perhaps finding a new “voice” to express yourself with.
Perception is as important to design as content is. There are plenty of fun websites devoted to design gone wrong, like the Starbucks delivery truck the spells out “SUCKS” when the door is opened, or the “keming” websites (a tongue in cheek reference to bad kerning). This article on Creative Market helps designers better understand how we humans connect the different objects we see on a layout together and perceive them as one whole.
Don’t let the title of this article posted on HowDesign.com fool you. Author, Joe Parrish recounts how his agency was forced to redesign their product packaging in the face of commercial realities. The result is a much improved packaging system for the client.
Design is about communicating clearly to the audience. If the design doesn’t accomplish that goal, it doesn’t matter how beautiful it is, it’s time to change the design.
The explosive growth of craft breweries across the country, and within our city, has created the need to differentiate each brand from all the competitors. Branding might seem an unfamiliar task for the brewmaster or small business owner. But there is help… Continue reading →
Join the Las Vegas Chapter of AIGA together with The Las Vegas Poets Organization at Lush|Word As Image; a Design • Poetry Event at the Writer’s Block. It will be an evening of poetry and visual arts, April 20 at 6pm. For more details visit LUSH | Word as Image 2Continue reading →