The explosive growth of craft breweries across the country, and within our city, has created the need to differentiate each brand from all the competitors. Branding might seem an unfamiliar task for the brewmaster or small business owner. But there is help… Continue reading
More thoughts about the process behind logo design, with Michael Beirut and Roman Mars, 99% Invisable.
Branding gets its name from the 16th Century practice of “branding” livestock to confirm ownership. Later, brand marks were used to identify a product’s company of origin as a way to set it apart from competitors and copies. Today, branding has evolved way beyond being just the visual identifier, it has come to represent the whole of a business or product in the public marketplace.
Brand is your reputation, and reputation is your brand. Visual design is an important part in this age of instant communication, but the visual design is only one part of the overall brand strategy. Without a good strategy, your brand is out of your control, and your business may suffer for it. Continue reading
There is much to consider when designing the visual identity for your business. This article covers some basic, but often overlooked considerations necessary for designers to create an effective logo as part of the overall branding strategy. Continue reading
Business owners, as well as new design students, sometimes become confused by the terms ‘brand” and “logo.” This can lead to poor design decisions and poor usage of brand identity assets. This is not intended to be an exhaustive study into brand identity, nor should this replace your brand identity guidebook. Rather, it’s a short list of do’s and don’ts for marketers, advertisers, and designers. Continue reading
I have always felt designers can learn as much from fails as from successes. Here is an informative article about font choices in logo design; the good, the bad, and the ugly.