Orana Velarde has written an excellent article on Visme.co describing why gender neutral design is becoming increasingly important, and defining each element that contributes to gender in graphic design. I especially liked the demonstration of how color can change the gender of specific typefaces.
Be sure to save or print the sample graphic in the article to use as a guide either for gender neutral design, or to help target a specific audience gender when that’s the appropriate goal.
Retro design gives a sense of familiarity that can be a bridge to reach your intended audience with your brand or campaign. But it can also be a crutch for a designer, a simple set of quick visual puzzle pieces that may not actually fit.
How magazine celebrates the contribution of in-house designers with this article featuring work by Alex Camlin, Kerry Rubenstein and Joan Wong. Each working as in-house designers or art directors in the book publishing business.
Enjoy these wonderful designs (and others in your local bookshop)
Sarah Hyndman’s new activity book seeks not only to teach typography skills, but also to educate on the psychology of type as a tool of communication. Why not spend a relaxing afternoon experimenting with type and perhaps finding a new “voice” to express yourself with.
Join the Las Vegas Chapter of AIGA together with The Las Vegas Poets Organization at Lush|Word As Image; a Design • Poetry Event at the Writer’s Block. It will be an evening of poetry and visual arts, April 20 at 6pm. For more details visit LUSH | Word as Image 2Continue reading →