Funny you should ask…

Wit and humor are important elements in brand design, but they are also fraught with perils. If a joke has gone too far or just falls flat, the brand can seem disingenuous or tone deaf.

In this video, Louise Kyme and Jim Sutherland discuss humor, empathy, and humaness in branding.

Why is wit important in branding

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The Raven, Edgar Allan Poe, read by Christopher Walken

The best horror comes from a fine edge, not knowing for sure if what we fear is just our own misperceptions of a normal event, or if we are truly being haunted by a malevolent spirit. Poe’s “The Raven” manages to keep us on that suspenseful edge. 

The only thing better than reading The Raven on Halloween Night, is listening to it being read by Christopher Walken. I love how he breaks the rhythm in Poe’s poetry and delivered it as if it’s just a stream of thought. 

The Raven, listen to it here