Now I know why. You can never have too many color references around while working on design. Follow this link to a handy chart of the psychology of color. Keep in mind, some color perceptions are cultural, reactions may vary for your city.
Don’t let the title of this article posted on HowDesign.com fool you. Author, Joe Parrish recounts how his agency was forced to redesign their product packaging in the face of commercial realities. The result is a much improved packaging system for the client.
Design is about communicating clearly to the audience. If the design doesn’t accomplish that goal, it doesn’t matter how beautiful it is, it’s time to change the design.
Read the story here: Art & Commerce: A Match Made in Hell
The explosive growth of craft breweries across the country, and within our city, has created the need to differentiate each brand from all the competitors. Branding might seem an unfamiliar task for the brewmaster or small business owner. But there is help… Continue reading
Is the traditional, printed catalog dead? According to this short article by the US Postal Service, catalogs are alive, well, and in a position to enhance your marketing efforts. Just not in the traditional way you might think when you think of catalogs.
Read the article here: US Postal Service on the future of catalogs
An interview with Susan Bennett, the voice of Apple’s Siri.
Sounds like the opening line to joke, but no, this is the story of finding inspiration in whatever the circumstance. Plus the result is a beautiful and somewhat versatile display type named for one of Mile’s compositions.
When I worked for an online printing service, I recommended adding tutorials to the website. It’s a great way to get designers to visit your site on a regular basis, and a great way to educate designers.
DesignBundles.net uses that same idea and posted several good tutorials on their site to help designers master the tools of design: Design School
I really enjoyed this short article about Kenya Hara and his influence on Japanese design. As a designer, it helps me to pause and look at my roll in the larger culture. His explanation of the difference between art and design is as simple as it is profound (much like his design sense). Continue reading
More thoughts about the process behind logo design, with Michael Beirut and Roman Mars, 99% Invisable.