Art & Commerce: A Match Made in Hell

Don’t let the title of this article posted on fool you. Author, Joe Parrish recounts how his agency was forced to redesign their product packaging in the face of commercial realities. The result is a much improved packaging system for the client. 

Design is about communicating clearly to the audience. If the design doesn’t accomplish that goal, it doesn’t matter how beautiful it is, it’s time to change the design.

Read the story here: Art & Commerce: A Match Made in Hell


Is the traditional, printed catalog dead? According to this short article by the US Postal Service, catalogs are alive, well, and in a position to enhance your marketing efforts. Just not in the traditional way you might think when you think of catalogs.

Read the article here: US Postal Service on the future of catalogs

…What Happens When a Monotype Designer Gets Trapped in a Snowstorm with Miles Davis on Repeat…

typetuesday-masqualero-03Sounds like the opening line to joke, but no, this is the story of finding inspiration in whatever the circumstance. Plus the result is a beautiful and somewhat versatile display type named for one of Mile’s compositions.