I grew up in Las Vegas, and the rise of post modern architecture and its eventual fall from fashion never seemed that eventful, it was just the way casinos in Vegas were designed. It is only looking back that I can now see what a special city it was to grow up in.
Last week’s “Design Observer” podcast re-explored the question of whether designers should go through a rigorous licensing procedure the same way interior designers do (at least here in Nevada they do). I recall the debates on the subject in the late 1990s. Many of the same objections are being raised today, but the pros of licensure now have a completely different, and more compelling argument than they did 20 years ago.
Michael Bierut and Jessica Helmand do a great job presenting the framework of the debate without pressing any final conclusion on us. It’s well worth the time to give this podcast a listen. In the end it’s unlikely that design licensure is in our futures, but I do believe it is imperative to debate the ethical and moral obligations that designers have in a world that is increasingly turning to design to solve complex problems.
Orana Velarde has written an excellent article on Visme.co describing why gender neutral design is becoming increasingly important, and defining each element that contributes to gender in graphic design. I especially liked the demonstration of how color can change the gender of specific typefaces.
Be sure to save or print the sample graphic in the article to use as a guide either for gender neutral design, or to help target a specific audience gender when that’s the appropriate goal.
Every brand needs to tell its story to attract and keep customers. Finding the right way to visually tell a brand’s story can be a challenge for designers. First, we need to throughly understand the story ourselves, and also understand our audience.
Creative Bloq has assembled a short to-do list for creatives, together with sample cases and links to take a deeper dive. This read is well worth a few minutes of your time.